And their political clout will continue to grow steadily in the coming years, as more and more of them reach voting age. Born after 1996, most members of this generation are not yet old enough to vote, but as the oldest among them turn 23 this year, roughly 24 million will have the opportunity to cast a ballot in November. One-in-ten eligible voters in the 2020 electorate will be part of a new generation of Americans – Generation Z. Learn more about how we currently report on generations, and read tips for consuming generations research.

Our approach to generational analysis has evolved to incorporate new considerations.